What is HomeStyle?
It's Michiana's source for everything to do with the home. Building. Remodeling. Landscaping. Interior
Design. Each issue of this attractive, glossy full-color magazine showcases ideas that readers can
use in their own homes.
With each story, readers see the latest trends and discover solutions for fine living. With an
elegant look and informative features, HomeStyle provides the sophistication that affluent
homeowners want and the information they need to fulfill their desires.
Demographics
HomeStyle is targeted to area households that have above average income levels and home values.
Distribution takes place in St. Joseph County, as well as in Marshall, Elkhart, LaPorte, Berrien
and Cass Counties.
By using the Claritas Targeting System and their Prizm Cluster Lifestyle Segmentation System, we
have developed the distribution of HomeStyle for maximum effectiveness. HomeStyle readers want
and need local sources for home related products and services. Our audience is large, but is also
highly targeted. This maximizes the efficiency of your advertising dollar.
Each issue contains features relating to housing trends and home fashion, as well as interior and
exterior home improvement and landscaping ideas. Readers will value each issue as a resource guide
for their current and future home. Residents in our market area spend billions of dollars annually
on home related purchases* (Household Repairs $364 million, Furniture $239 million, Major Household
Appliances $123 million, Household Services $110 million, Window and Furniture Covers $106 million,
Miscellaneous Household Items $102 million, Fresh Flowers & Potted Plants $67 million, Gardening &
Lawn Care Service $38 million, Other Household Decorative Items $26 million, Patio & Outdoor
Furniture $9 million.) *Claritas, 2003
Distribution
HomeStyle is the most widely distributed home lifestyle publication in the area.
Over 50,000 copies of each issue are distributed through the South Bend Tribune,
direct mail, and at area businesses.
Your prospective customers are our readers. We deliver your marketing message to affluent,
decision-making homeowners.
